Jelly fish ASCII animation
A brand element for *codeplain, built pre-launch to be remembered.
Context
At the time when I was creating the website, *codeplain was pre-product launch. We weren’t optimizing for conversion yet, but wanted to optimize for memorability and differentiation.
I experimented with Midjourney and After Effects with the help of an external motion designer.
In *codeplain’s visual language, the jellyfish serves as a metaphor for adaptability and flow. The fluorescent yellow jellyfish quickly became one of the most common things early users mentioned; it was memorable and clearly differentiated us from other developer tools.